18 Jan
18Jan

Under the food drug and cosmetic law, it is compulsory to attach a food label to the food item. These are required for all foods like fruits, vegetables, meat, poultry, egg items, and also for preserved food although different companies are responsible for providing the labels of different items. As the food industry is growing rapidly with the vast range of food and drinks item which includes soft drinks, hard drinks, juices, oils, prepared foods, even cat, fish, and dog food. So, it is clear that does not matter whether the food item is for human of animals it must have a label. Food labels not only have the words or phrase but also the images of contain ingredient. Which helps the consumer to understand whether they want to buy it or not.

There are two types of information which are placed on the food label one is mandatory that is implemented by the law and another one is voluntary that the specific brands want to show their consumers, these comprised of various types of additional information about the food items that manufacturers can choose to disclose.  In the fast-growing industries, many new brands are coming in the market to compete with the older one. Some consumers prefer their trusted brands, many want to try new and different items. In this competition, these are helping a lot in taking the decision which one they should buy. These labels should include the brand name, nutritional information, dietary exceptions, and quantity of ingredients in percentage or in weight, expiration date, storage advice, miscellaneous information about the company and some inspiring phrase which attracts the consumers.

Storage instructions are required on certain food items in combination with the expiry date to ensure proper handling by consumers. Food poisoning bacteria can grow to levels that may cause illness if food is not stored correctly that is why this information should e mentioned on the particular item. So, the information on storage, preparation and cooking information of food on labels is important. But many consumers may not use this information very often. Another issue which is common that many people are having different allergies. So, important information on food labels includes allergy warnings which help consumers who have specific food allergies, to avoid those allergens that may be present in specific food items.

At most for labels printing every food displays a ‘best before’ or ‘expiry’ date, which gives an indication of the minimum life span of the item or the period during which the food retains its specific properties when properly stored. After that these items are not recommended for usage. People are well aware of this info and the first thing they notice is this. The attractive printing of food labels is essential for the success of any brand in the marketing. The text size, font, colors, and pictures are all parts of the whole picture in a label are the most important thing to consider while designing these labels.

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